Culture is the base of an enterprise. If an enterprise is a tree, culture should be the root of it. Where does our enterprise come from? Where does our enterprise move to? What do we strive for? And how? All of these questions are answered by our enterprise culture on the basis of aspiration, belief and value principle.

Coherence of enterprise culture and brand

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--- The critical content of CSR’s enterprise culture is “responsibility”to country, society, shareholders, users and employees.       The responsibility can be expressed as: responsibility to promote national industry for our country, to create profits for shareholders, to provide services and products with high value added for customers, and to set up a platform for employees to develop their professional career. --- The key meaning contained by CSR brand is “responsibility”. It’s CSR’s promise to provide products of comfort, safety and reliability to customers.

Aspiration, core value, and value orientation

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Aspiration: to promote equipment manufacturing industry, to overtake advanced level in the world Core value: Being grateful for favors received and taking shareholders’ interests as the supreme; “The user first”, considering power from customer as motivation driving us to go forward; Keeping human-oriented principle and sharing success with each employee. Value orientation: human being’s value is prior to matter’s value; Society is prior to profits; Customer is prior to production;  Team is prior to individual.

Enterprise spirit

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To support the enterprise spirit ---Faithful, Enterprising, Innovating and Surpassing To advocate the working style of reforming, high efficiency, satisfaction, and being better

Enterprise’s operating idea

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